Samsung’s PurColour improves the quality of any image, uncovers hidden details, and helps show your content’s true colours. See impressive colour, every time you watch. Think of the processor as the brain of the TV, working in the background to improve the picture and sound quality. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what’s playing. Streaming movies or watching live sport, you’ll feel part of the action.